Visual Identity Board, capturing a straightforward brand.
Business Cards, designed to be a connected vintage mercantile ticket.
Various Collateral Designs, inspired by vintage mercantile receipts with a tri-fold menu for take outs.
Sandwich Box Front, designed with a contemporary mercantile in mind.
Sandwich Box Back, brand story was written in collaboration with the Head Chef and Founder.
Sandwich Box Back, brand story was written in collaboration with the Head Chef and Founder.
Sandwich Wrapping, designed for a picnic on your lap.
Beef Cuts Vintage Print, designed for butchers and admires of meat cuts.
Vintage Print, capturing the spirit of the American family at a picnic.
Vintage Print, designed to show the Hu legacy dating back to New York in the 1890s.
Shanghai Map, showing Madison Kitchen and Union Trading Co.
Lunch Time Print, showing the hustle to grab a bite.
Interior Signage, handpainted with One-Shot enamel paint.
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